Call me Elisa :)
Profile
I graduated as a graphic designer from ESPM in São Paulo and majored in Marketing at Insper. My professional journey has encompassed diverse experiences, including roles in publishing, advertising agencies, and pioneering work in Innovation and Digital Experience at Pfizer Brasil, where I managed projects and led agile workshops. Now, I work as a freelancer contributing with Strategy and Design for brands and independent clients. I believe that a well-crafted strategy and effective processes can pave the way for groundbreaking design solutions.
Education
2010 - 2013: Graduated as Graphic Designer | ESPM | SP
2012: The Design Entrepreneur course with Steven Heller, Lita Talarico and Milton Glaser | SVA | NY
2015: Innovation and Design Thinking course with Luis Alt | ESPM | SP
2016 - 2017: Master's Degree in Marketing | Insper | SP
2020: Agile: Scrum, Kanban and other methodologies | Saint Paul | SP
2020: Mesa Method | MESA.SCHOOL | SP
2021: Professional Scrum Master I | Scrum.org | Worldwide certification
Experience
2011 - 2012: Design Intern | Ogilvy Brasil
2012 - 2013: Design Intern | Editora Abril - GLOSS magazine
2013: Design Intern | Editora Abril - Capricho magazine
2014: Graphic Designer | Editora Globo - Época magazine
2015: Graphic Designer | Editora Abril - Capricho magazine
2016 - 2018: Freelance Art Director, Graphic Designer and Illustrator for independent clients and companies such as AlmapBBDO, VIP magazine, Claudia magazine, Capricho, XGuides Licensing, Inesplorato and Dailus cosmetics.
2018 - 2023: Innovation and Digital Experience Coordinator | Pfizer Brasil
2023 - now: Freelance Designer and Strategist for independent clients and companies such as Natura, MIBR, Accor and O Boticário.
Skills
Creative Strategy | Graphic Design | Art Direction | Branding | Marketing |
Design Thinking | Design Sprint | Workshop Facilitation | Scrum Master
Tools
★★★★★ Adobe Illustrator, InDesign, Photoshop, XD and Express
★★★★ Figma, Office and iWork
★★★ Adobe After Effects and Premiere
Awards
2011: Design Week ESPM | Best Magazine Project (Gatsby magazine)
2012: Design Week ESPM | Best Game (Dominando: game for people with ASD)
2013: Emilie Chamie Prize ESPM | Best Printed Portfolio
2015: Creative Diary: Design for a Better World Contest | IED Barcelona | 2nd place on App Design (NossoMundo App)
2019: Brazil Design Award | Nascentes do Mucuri | Bronze on Positive Impact Design
Contact
Don't be shy, come say hi!
m.elisazaia@gmail.com
Based in Spain and online worldwide